About the project

A companion, not a replacement.

The Kellblog Companion is an unofficial, AI-assisted learning guide built around selected ideas from Dave Kellogg's Kellblog. Its purpose is to make important GTM, SaaS, board, and operating concepts easier to study, compare, and revisit.

What this site is

• A structured companion to selected Kellblog themes.
• A learning aid for founders, operators, GTM leaders, and students of SaaS operating discipline.
• A curated experience that turns essays, talks, and recurring ideas into navigable study pages.

What this site is not

• It is not the official Kellblog website.
• It is not a substitute for reading the original Kellblog posts.
• It does not claim ownership over Dave Kellogg's writing, frameworks, or source material.

Source and permission approach

Kellblog content is used with explicit permission from Dave Kellogg and under Dave's stated CC BY-NC-ND license and separate permission for this AI-assisted adaptation. The companion points readers back to original Kellblog sources wherever possible.

How AI is used

AI is used as an editing, structuring, and design assistance layer. The aim is to clarify, organize, and make concepts easier to navigate, while preserving attribution and encouraging readers to return to the original work.

How to cite or share it

Share the public site at readingkellblog.com. When referencing a concept, cite Kellblog as the primary source and this site as a companion or study guide.

Contact

For questions about this companion site, contact curious@ontopraxis.ai.